Login | Staff | Feedback | Customer Service | RSS | Advertise | Subscriber Services
customer service

HomeBonitaBonita

Lee tourism slows with economy

Lee tourism by the numbers

■ Davidson-Peterson Associates estimates that 342,933 tourists visited Lee County in August 2008, a 16.3 percent drop from August 2007.

■ Visitors spent an estimated $180 million in August, a 19.3 percent drop from August 2007.

■ Average occupancy for all accommodations was 34.8 percent in August, an 8 percent drop from August 2007.

■ The average occupancy rate for hotels, motels, resorts and bed and breakfasts was 44.6 percent, a 12.7 percent drop from August 2007. Condo, cottage and vacation home occupancy declined 7.9 percent while RV parks and campgrounds experienced a 7.5 percent increase.

■ Lee County collected $1,068,403 in tourist taxes in August, a 1 percent increase from August 2007, according to the Visitors and Convention Bureau.

■ Southwest Florida International Airport reports that 448,667 embarked or disembarked at the airport in August, an 8 percent decline from August 2007. For the year, passenger traffic is 5,488,905, down 5 percent from 2007 through August.

— The sagging national economy combined with a hurricane scare contributed to a slow end to the summer tourist season, say Lee County tourism officials.

According to numbers released during a Tourist Development Council meeting on Friday, 16.3 percent fewer tourists visited the county than in August 2007, a drop of 66,745 total visitors.

Tourists who visited the county in August also spent less money — just $111.25 per person per day, compared to $122.50 in August 2007.

The decreases amounted to a 19.3 percent drop in visitor expenditures, from $223 million in August 2007 to $180 million in August 2008.

Karen Peterson of Davidson-Peterson Associates, the county’s tourism research consultant, said the poor economy is affecting tourism all over the country.

“There are certainly good reasons for it and the financial crisis is only one,” she said. “We are very lucky to be holding on to those loyal visitors that we have.”

One factor contributing to low local numbers was Tropical Storm Fay, said Suya Davenport, director of the Visitors and Convention Bureau.

Coverage of the storm, which made landfall in Naples Aug. 15, may have kept visitors away.

The entire state was in forecasters’ cone of uncertainty for several days before landfall and Fay was followed by several storms that formed in the Atlantic, she noted.

“Last year was a year when the weather was quiet, and that perception of hurricanes in Florida was just starting to die out,” said Davenport. “You don’t know how many people may have intended on coming here, but instead waited to see what would happen.”

Davenport said business near beaches remained steady this summer but hotels further inland were particularly slow.

In August, room occupancy rates at inland hotels dropped 16 percent from the previous year, to just 38.9 percent.

“At 38.9 percent occupancy, you’re cutting it close on whether a hotel can even make money,” said Colleen DePasquale, a member of the tourism council.

In addition to fewer tourists, occupancy rates have been affected by an increase in the number of available hotel rooms over the last year.

At least four new hotels have opened in that time and the number of available room nights has increased by 9.3 percent from August 2007 to August 2008.

“Even if we took away all those new rooms, I don’t know how strong we’d be in the inland hotels,” said DePasquale.

And at least four new hotels are scheduled to open before next April, including three near Gulf Coast Town Center.

While the overall national economy was bad in August, publicity surrounding the current Wall Street crisis might make things worse for the tourism industry, said Peterson.

“It is going to be down everywhere,” she said. “This present crisis has got everyone thinking about how they spend their money, and the media has certainly done a good job scaring people.”

A survey conducted by Peterson’s firm shows that less than half of accommodations managers expect this fall’s bookings to match last year’s.

“They’re not too happy with what they see on the books, looking forward,” said Peterson.

Comments

This site does not necessarily agree with comments posted below. Comments are the sole responsibility of the person posting them. Break our rules, and we will ban you. No exceptions, no second chances. Read our privacy policy & user agreement.




Post your comment
(Requires free registration.)

Username:

Password:
(Forgotten your password?)

Your Turn:


Clear

Currently: 65 °

Intermittent Clouds
Hi: 75° | Low: 55° | Humidity: 72%
Wind: CLM at 0 mph
More weather » | Tide Charts »
Holiday Events in Southwest Florida
Local Charities share their Holiday Wishlists
Email the Governor

Love it, hate it, think the state should wait? Governor Charlie Crist has been getting an earful about the plan to lease Alligator Alley. Now's your turn. Tell the Governor how you feel! »

NIE Cruise Contest

Newspapers in Education provides newspapers, lessons, Web site activities and links for local schools and homes. Donate newspapers to kids and earn a chance at a four-night cruise for two in the Caribbean! »

Swimsuit Edition 2008

It’s with great pleasure that we introduce Swimsuit 2008, our third annual swimwear edition. We take pride in the fact that all models involved are from right here in our community. This is where they live, work and play. Check it out! »

    Since March 6, coyotes have been fingered in a string of attacks against dogs, cats and goats in Lee and Collier counties. Coyotes have killed three small dogs, injured three others, and caused a man who came into contact with the coyote’s saliva and a woman who was bitten by one to have rabies shots.
In The Know

Tim Aten attempts to answer the burning questions about Southwest Florida that bother residents to no end. Get the answers » Got questions burning a hole in your keyboard? E-mail specific queries with your name and city of residence to intheknow (at) naplesnews.com.

Severe Weather Guide

As a weathercaster, it is difficult enough to accurately predict the weather for the upcoming week. It never matters how many storms develop. Where they decide to go is what matters. Have a plan. That’s the best advice any expert can give. In this section you will find all the information you need to assess your risk, realize your personal needs and formulate your plan in case another storm decides to visit Southwest Florida.

GRAND ILLUSIONS - THE DRAG QUEENS OF NAPLES

In a darkened hallway, a beam of light and the scent of cigarette smoke escape through a partially closed door. Inside, two queens sit semi-nude, basking in the warmth from the light reflected off two vanity mirrors. When you are a drag queen, vanity comes with the territory, and preparing to be seen requires careful concentration. Discover the magic behind the transformation »

GrowhousesTwenty-three suspected growhouses have been busted this year in Collier County. The Lee County Sheriff’s Office has now discovered 30 grow houses on the year. Get more information on the growhouse busts in Collier & Lee and around the state in our interactive map!
MORE MAPS: Coyote incidents in Southwest Florida
THE POLAROID PROJECT
Columnists

From azaleas to zip lines, our columnists weigh in on any number of topics. Real estate, golf, fishing, hot-button issues and even the niceties of etiquette. Read 'em and weep »

Flooded Out: Bonita Springs Floods

News Extras